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Keep up to date with industry news and tips for online success

Be Friends With Facebook – Ensure Your Business Is Seen

Facebook

Facebook Tips for your Business

Over 1 billion people use Facebook and more than half of those users visit the site every single day. That’s a huge platform and if you’re not currently utilising Facebook for your business, now is the time!

Bristol based social media agency Visionary Media would like to introduce your business to the huge potential social media has to offer.

Building your audience is an important part of your social media strategy. However, your Page could have thousands or even millions of likes but its organic reach (that’s the term for the number of people who see your posts without you paying) could be less than you think. With thousands of posts in the running to appear on your audience’s newsfeeds per day, what can you do to make sure that yours is more likely to be shown?

A recent release from Facebook is pushing business Pages towards paid advertising by announcing that there will be restrictions on the types of posts that will show to your audience. This decision stems from research suggesting that people ‘wanted to see more stories from friends and Pages they care about, and less promotional content’. Here are a few examples of posts that will now be less likely to show in your audience’s newsfeed:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions and sweepstakes with no real context
  • Posts that reuse the exact same content from ads

You can find out more about these newsfeed changes here: https://www.facebook.com/business/news/update-to-facebook-news-feed

If your Facebook Page is used for promotional content this doesn’t mean you should stop posting on your business Page and direct all of your efforts in to paid advertising. Your Page is still an important part of your online strategy and is a great tool for engaging with your audience and providing an online presence for people to learn about your business.

‘Businesses should think about their Page as a cornerstone of their online identity, not simply as a publishing service. The businesses that are doing this well understand the discovery and communication that happens when people come to their Page.’ – Facebook

Just like Google, Facebook has an algorithm to determine which posts are shown to users. Whilst you can never guarantee that your posts will reach ALL of your audience, there are a few things that you can do which will help:

Post consistently
Facebook wants you to be consistent with your posts so that your audience know what kind of messages to expect from you

Target your posts
Post something that is relevant to your audience, or part of your audience, using post targeting (including age, gender and more)

Recency
More recent posts are more likely to show in your audience’s newsfeeds. The newer your posts, the more interesting people will find them.

Likes
Facebook sees Pages with a higher amount of likes as more respectable and this in turn means your posts are more likely to show in your audience’s newsfeeds

Videos
Keep them short – Facebook monitors how engaged your audience are – if they only watch a small duration of your video it appears to be less engaging and is less likely to be shown

Review
Review regularly which type of posts worked well for you – video/link/image? – the posts which get the most engagement should help you plan your strategy moving forward

All of the above should increase the engagement from your audience, showing Facebook that they really are interested in the content your Page is posting. Don’t let your Facebook Page get lost in the crowd! Make sure that your content is relevant and engaging and ensure that you review your activity to make sure you’re getting the most from your Page.

Bristol based social media experts Visionary Media provide full social media strategies to assist with your online presence, brand awareness and customer engagement. If you are looking for a robust social media strategy to increase your online success then please give us a call on 0844 453 3375!

Landing On Your Feet – The Importance Of PPC Landing Pages

The Significance Of PPC Landing Pages

You could have the best PPC campaign in the world but if your PPC landing pages fail to meet the mark then you could be throwing your money away! Another top tip from Bristol’s digital marketing agency Visionary Media.

If your PPC account just isn’t converting, then your landing pages could be the key to unlocking and boosting your online success. Securing that all important click is only one part of the conversion journey – what your visitor sees once they arrive at your site could change everything.

Is your page relevant?
Does the page represent what your ad promoted?
Have you made it easy for them to find what they are looking for?

If the answer to one or all of these questions is no then it’s time for a change!

1. Relevance

Relevance is of paramount importance when it comes to your PPC landing pages. If you have a high bounce rate on your landing page then you know that it isn’t relevant enough to the search term, keyword or ad used to get there. It is important to truly understand what your customers are expecting when they click on your ad. If your ad is enticing the user with up to 50% off of coats but they are directed to the general sale section of your site then you’ll be lucky if they spend time trying to find those bargain coats…and even luckier if they don’t hit the back button and return to the search results page!

Relevance is not only important to your visitors, but to Google too. If Google determines that the landing page which your ad points to isn’t relevant to the ad itself then this can have a detrimental effect on your quality scores (we all know how important those are!) and overall campaign performance.

2. Design & Accessibility

Firstly, no one likes an ugly or unresponsive website, it’s as simple as that.

If your landing page design isn’t attractive, stimulating and engaging you’re likely to lose the interest of your visitor. Here are just a few key tips to ensure that your PPC landing page is more likely to convert clicks in to customers:

  • Ensure speedy loading times – if your page takes too long to load your visitor is unlikely to wait
  • Place the conversion point above the fold of the page – capture their attention with a call to action as soon as they land on the page
  • Don’t distract your visitors – if your goal for the landing page is for the visitor to make a purchase then don’t distract them away from this goal
  • Test! Make sure you review your landing page performance regularly to ensure your visitors are having a positive experience that is profitable for your business

In summary, make sure you’re giving your customers what they are looking for and remember that paid search visitors are actively seeking out your product or service with a goal in mind. The key to conversion is to help them achieve this goal as easily and as quickly as possible.

Here at Visionary Media, we class ourselves as a top digital marketing agency in bristol, we can offer a full audit of your current PPC account to see if your clicks are driving conversions. If they’re not, we will tell you why and optimise your account so that you get the best return on your investment. We are also experts in web design and content writing (if we do say so ourselves) so if you’re looking for compelling landing pages that convert clicks then get in touch with us on 0844 453 3375.