The Importance of Responsive Web Design

responsive web design

Responsive Web Design for your Business

Is your website losing you customers?

There is no doubt about it, responsive web design is more important than ever and mobile device usage is growing rapidly worldwide. Mobile devices are no longer used solely for texts, calls and sharing pictures of fluffy kittens on social media! More and more users are searching and purchasing products and services through their mobile or tablet – in fact a great example of this is the Shopify platform where the number of mobile visitors has already surpassed 50% for their network of over 100,000 online stores!

If you currently have a desktop website only you may have even noticed a decrease in interaction or conversions – now is the time to think about redesigning your site to cater for the new generations of searchers. Research suggests that as many as 40% of people will choose another result if your website is not mobile friendly. If they cannot read or navigate your site with ease is that really a surprise? To ensure that your site converts visitors you need to provide a seamless user experience through responsive website design. If you don’t there is a high risk of losing business to your competition.

So, what can you do?

First take a good look at your website on mobile and tablet. Is it attractive? Are you offering a seamless user experience? Is the call to action clear? If you have an online shop, is it quick and easy to make a purchase?

Next, if you have analytics in place check the percentage of mobile visitors to your site and the associated bounce rate. Is it high? This would suggest that mobile visitors are not happy with the experience your site offers. But fear not! Now that you have established these areas for improvement you can work towards a solution to ensure that your site is attracting and converting users across all devices!

Whether you want a responsive design that works across multiple devices or a bespoke mobile website, Visionary Media can help. Call us on 0800 049 5479 to discuss your requirements with a member of our Responsive Web Design Bristol based team.